Please disrupt! Digitisation and AI – Accelerating Automation in Theory and Practice.
Stay connected And "Until Next Time" in 2020
„Please disrupt! Digitisation and AI – Accelerating Automation in Theory and Practice“. Under this maxim was the 7th Online Media Net Innovation Day (OMN Innovation Day) in Karlsruhe. On May 23, 2019, around 250 guests gathered in the fascinating ZKM (Center for Art and Media) to experience and discuss the automation accelerators “Digitisation and AI”.
On the agenda of the exclusive omnichannel marketing event were:
- Gripping talks and unique insights into strategies, challenges and trends in marketing automation and omnichannel-business
- Expertise on the accelerators of automation “Digitalisation” and “Artificial intelligence (AI)”
- Talkes by outstanding personalities, including Dr. Sven J. Körner (one of the top 18 KI experts worldwide) and Prof. Dr. Klemens Skibicki (better known as „PROFSKI“)
- Experience reports and special insights into marketing strategies of the Swedish furniture group IKEA, successful bike retailer Fahrrad-XXL.de and young fashion retailer ORSAY
- News from the „OMN Lab“ and the OMN Roadmap
Thanks to Jan Doering, who has led the moderation as always sovereign, as well as all guests, speakers and journalists. It was a great day. Until the next OMN Innovation Day – we look forward to seeing you!
Thank you for enriching our 7th OMN Innovation Day. We hope that you liked it. Since your opinion is very important to us, we would be very happy if you take the time and answer our questions.
Thank you in advance and until the next OMN Innovation Day.
Presentations For Download
Here you can download the presentations of our speakers.
PROGRAMM - 05/23/2019
Kickoff with snacks and coffee
Welcome and Introduction to the Event
Jan Doering and Norbert Weckerle
Dr. Sven J. Koerner
»The First Rule of AI - The Easy Problems Are Hard, Hard Problems Are Easy«
Nico vom Hagen
Fahrrad-XXL.de GmbH & Co. KG
»Challenges of an ERP and Parallel PIM Implementation – Onboarding 1000 Suppliers!«
ORSAY GmbH, PIM-Consult GmbH
»ORSAY - Julia’s fashion connection. Digitisation and Customer-Centricity in Fast Vertical Fashion Retail.«
Adam Wretstroem & Robert Winstanley
IKEA Communications AB
»Content at IKEA - IKEA Media Content Centre«
»Challenge: Be Better Than the Customer Expects«
Across Systems GmbH
»PIMp my processes – Translation Management of Multilingual Content«
GMG GmbH & Co. KG
»Consistent Color Appearance – Colours that are Sure to Match in Today's Workflow«
Johannes Haas & Xuetao Li
apollon GmbH+Co. KG
»No Data Flow, No Flow of Goods. Why you Need Both ERP and PIM.«
Oliver Baum & Michael Deisler
apollon GmbH+Co. KG
»Automated Creation of Product Information through AI«
apollon GmbH+Co. KG
»OMN 5: More Intuitive – Faster – Better!«
Prof. Dr. Klemens Skibicki
»Management of the Digital Future is First and Foremost a Matter of the Mind!«
Stay connected und "Until Next Time"
Do not miss any posts and stay up to date on our 7th OMN Innovation Day.
Tobias Schwoy, KLS Martin
Nico vom Hagen, Fahrrad-XXL.de
Friederike Paschke, WAS Germany
Niklas Schultes, ORSAY/PIM-Consult
News & Press Releases
Visitor attendance record for the 7th Online Media Net Innovation Day 2019
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7th OMN Innovation Day in the PFORZHEIMER ZEITUNG
Artificial Intelligence (AI) is not magic. At least not for Sven Koerner, founder of the thingsTHINKING company in Karlsruhe. His mission: to disenchant the topic. Wonder weapon, job killer or catalyst – there are many myths circulating. But what the keynote speech at the Online Media Net Innovation Day – organized by the Pforzheim-based company apollon – will do on Thursday at the ZKM is just the opposite: it charms the audience…
7th Online Media Net Innovation Day in the BNN
Julia is 34, but feels 28 and wears size 38 dress. Julia is married, working, has a child, is fashion conscious – and she is an invention of the fashion chain Orsay. With this profile, Orsay wants to portray his ideal customer in Germany, with whom many of his clients can identify. From their own Facebook profile to the virtual touchpoint spot in the stationary trade, customers can meet their imaginary mirror image Julia. Niklas Schultes, Marketing Director
at Orsay Germany, tells …
Podcast: Artificial Intelligence in Image Data Recognition
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Here you can listen directly. We hope you have fun.