Marketing, value added! With the most modern technology for global added value!

SavE-the-Date: 25. June 2020

On June 25, 2020 it’s time again: Our Online Media Net Innovation Day starts for the eighth time and you are cordially invited! In the beautiful rooms of the ZKM (Center for Art and Media) in Karlsruhe, you can expect top-class expert lectures and exclusive practical reports on the latest trends in 2020.

True to our motto this year “Marketing, value added! With the latest technology for global value creation” we offer our visitors a unique and special insight into currently discussed marketing topics and the projects of our customers.

We are currently preparing a great program for the day. Be curious already. Nevertheless, we would like to present two outstanding personalities to you at this early stage:

  • Dr. Tu-Lam Pham, an internationally renowned speaker, who is mainly dedicated to the Chinese market and who provides exciting and up-to-date insights into the successful business models from the Chinese market.
  • Dr. Anastassia Lauterbach, a member of multiple Supervisory Boards, Entrepreneur and Expert in Artificial Intelligence and Cybersecurity.

Our event will be moderated by a long-time companion – Mr. Martin Gross-Albenhausen – Managing Director and Vice Secretary General of the Federal Association of E-Commerce and Mail Order Business (bevh)!

You can register here >> Registration


Martin Gross-Albenhausen

Ladies and gentlemen,
Dear colleagues

If you cannot hear the buzzwords “artificial intelligence” and “platform economy” anymore, then I have to disappoint you: You ain’t seen nothing yet! We can only guess at the power of data to change the way people act. And the most radical designs for this no longer come from Silicon Valley, not from the technology centres of Europe, Israel or the USA. China has long since implemented what is still being discussed in Europe.

If you don’t keep up with the times, you keep up with the times: OMN Innovation Day spans practical examples from day-to-day work with product data, marketing channels and digital business models between two great keynotes from experts who know Asia as well as artificial intelligence. Your benefit: You will experience for one day how you can transfer the strategic perspective into concrete projects.

E-commerce is not just another sales channel in retail. Digitalization is changing the value creation along the trade stages from producer to consumer. Get involved.

Martin Gross-Albenhausen
Managing Director & Vice Secretary General
Federal Association of E-Commerce and Mail Order Business (bevh)


PROGRAM - 06/25/2020


Coffee Injection

Kickoff with snacks and coffee



Welcome and introduction to the event

Martin Gross-Albenhausen and Norbert Weckerle


Dr. Tu-Lam Pham

Digital Expert – Keynote Speaker – Strategy Consultant

»Is China the New Silicon Valley? What we have to learn from China«


Tobias Schwoy

KLS Martin Group

»The DAM Project - Digitalization Strategy in Medical Technology«


Coffee Injection


Johannes Haas

apollon GmbH+Co. KG

»Cross-system Workflows - Process as a Measure of Things«


Stefanie Griesheimer & Benjamin Steinbach

FORESTADENT Bernhard Foerster GmbH

»Know where it is written!«


Simon Frenz & Christian Bodem

Hanse Reprozentrum GmbH

»Realtime Web2Screen – from the Idea to the POS!«




Cindy Grasmueller


»Tailor-made with 3D Configurator: Individual Product Experiences!«


Norbert Weckerle & Tobias Marks

apollon GmbH+Co. KG

»OMN5 – Customer Release Party«


Oliver Baum & Xuetao Li

apollon GmbH+Co. KG

»OMN Roadmap 2021«


Energy Boost


Dr. Anastassia Lauterbach

Anastassia Lauterbach Consulting & Venturing GmbH

»Artificial Intelligence - Myth and Truth«


Stay connected and "Until Next Time"

Social Wall

Do not miss any posts and stay up to date on our 8th OMN Innovation Day.

Impressions 2019

Interviews 2019

Tobias Schwoy, KLS Martin

Nico vom Hagen,

Friederike Paschke, WAS Germany

Niklas Schultes, ORSAY/PIM-Consult


ZKM | Centre for Art and Media
Lorenzstraße 19
76135 Karlsruhe (Germany)

ZKM Underground Car Park Südendstraße 44 76135 Karlsruhe Germany

Directions for Download


Hotel “Der Blaue Reiter”

The hotel “Der Blaue Reiter” combines the joy of life
and expressiveness of the art association “Der Blaue Reiter” with the living culture of the 21st century. Evidence of fantastic colour compositions will accompany you through all rooms and hotel areas. As a partner hotel “Der Blaue Reiter” has a room contingent for our guests. If you are interested, the overnight stay can be booked together with the registration.

Hotel Der Blaue Reiter
Amalienbadstraße 16
76227 Karlsruhe-Durlach




Exclusive weekend at Lake Constance

Among all participants present we raffle off an exclusive weekend at the wellness hotel Gasthaus Hirschen on the island Höri – for two persons! And so that the winner can fully look forward to the weekend, we will gladly take over the entire planning. The lucky winner will only have to drive to the hotel in a speedy R8 Spyder. 


News & Press Releases


Visitor attendance record for the 7th Online Media Net Innovation Day 2019 On the 23rd of May 2019, the annual OMN Innovation Day took place for the seventh time in the Centre for Art and Media (ZKM) in Karlsruhe. Globally recognised digital experts, marketing and IT managers from the companies Fahrrad XXL, IKEA, and ORSAY as well as technology partners of apollon GmbH+Co. KG talked about the automation accelerator “Digitalization and AI” at the exclusive marketing event for omnichannel commerce…


7th OMN Innovation Day in the PFORZHEIMER ZEITUNG

Artificial Intelligence (AI) is not magic. At least not for Sven Koerner, founder of the thingsTHINKING company in Karlsruhe. His mission: to disenchant the topic. Wonder weapon, job killer or catalyst – there are many myths circulating. But what the keynote speech at the Online Media Net Innovation Day – organized by the Pforzheim-based company apollon – will do on Thursday at the ZKM is just the opposite: it charms the audience…


7th Online Media Net Innovation Day in the BNN

Julia is 34, but feels 28 and wears size 38 dress. Julia is married, working, has a child, is fashion conscious – and she is an invention of the fashion chain Orsay. With this profile, Orsay wants to portray his ideal customer in Germany, with whom many of his clients can identify. From their own Facebook profile to the virtual touchpoint spot in the stationary trade, customers can meet their imaginary mirror image Julia. Niklas Schultes, Marketing Director
at Orsay Germany, tells …


Podcast: Artificial Intelligence in Image Data Recognition

Thanks to AI, it will be possible in the future to automatically tag large amounts of images and give employees more room for creative tasks. Learn from Tobias Marks, Director Sales, why apollon has taken up this topic.

Here you can listen directly. We hope you have fun.

Any questions? We would be happy to help you further.

Wenke Wuhrer

Event Management & Marketing
Tel. +49 (0) 7231 941-127