Online Media Net Innovation Day Logo



Dear apollon customers, speakers, partners, sponsors, fans, listeners and readers,

there has never been so much future: 18 months of pandemic have highlighted the digital emergency in Germany and increased the willingness to radically rethink processes and concepts. Because innovation today is one thing above all: data-driven. Information has value, and that value increases prosperity.

“Omnichannel” appears as a bridge to connect the old and the new normal. But omnichannel also becomes an argumentative crutch to explain or even justify old structures or lack of speed.

Welcome to the 9th OMN Innovation Day [digital] “Omnichannel unplugged”. Together, we want to look at the major trends in retail – and at the hidden flywheels that bring about this transformation in the first place. We’ll be spanning the field between Asia, America, and Europe; between new shopping experiences and the data factory that makes such worlds possible in the first place; between the digitally bustling customers and the manufacturers who are increasingly becoming producers of virtual brand experiences as well; between artificial intelligence that recognizes patterns and the pragmatic market understanding of the retailer who leads from emotion to conversion.

Omnichannel unplugged: software and systems, new technologies and architectures form the basis. Infrastructure as a service or code shrinks the edge that financial strength and allocation of resources used to bring. Don’t be bigger, be more agile; don’t be more costly, be more agile in development: Head beats capital as rarely before. The practical examples at the OMN Innovation Day [digital] show how success can – and must – be re-established every day.

Martin Groß-Albenhausen

Deputy Chief Executive Officer, Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh)


Secure your spot and register today!

Please note that this is an exclusive online event with a limited number of participants.

The event is free of charge for customers and partners! Otherwise we charge a cost contribution of 980 EUR plus VAT.

Program - 23.09.2021

10:00 - 13:00


Welcome and Introduction

bevh & apollon GmbH+Co. KG

»Welcome and Introduction«


Dr. Tu-Lam Pham

Teo Pham

»Digital Trends - What we can learn from China, Influencers and Generation Z«

Tu Lam Pham

Stephan Lichtenstein

Leitermann GmbH & Co. Fachmarkt KG

»E-Commerce Expansion at Leitermann: From Local to Global«


Simon Frenz & Christian Bodem

Hanse Reprozentrum GmbH & apollon GmbH+Co. KG

»Production Portals as Process Accelerators«

Referenten Simon und Christian

Lunch Break


Tobias Marks & Pablo Kern

apollon GmbH+Co. KG

»Megatrend Sustainability«



13:15 - 16:30


Stefan Witt

WAS Germany

»Great Service begins with the right Data Management«


Norbert Weckerle

apollon GmbH+Co. KG

»OMN Roadmap 2021/2022«




Dr. Anastassia Lauterbach

Anastassia Lauterbach Consulting & Venturing GmbH

»Artificial Intelligence - Myth and Truth«

Anastasia Lauterbach

Chat with the Speakers


Take Care & See You in 2022!


Social Wall

Do not miss any posts and stay up to date on our 8th OMN Innovation Day.

Impressions 2019

Interviews 2019

Tobias Schwoy, KLS Martin

Nico vom Hagen,

Friederike Paschke, WAS Germany

Niklas Schultes, ORSAY/PIM-Consult

News & Press Releases

OMN Day Leinwand Bühne


Visitor attendance record for the 7th Online Media Net Innovation Day 2019

On the 23rd of May 2019, the annual OMN Innovation Day took place for the seventh time in the Centre for Art and Media (ZKM) in Karlsruhe. Globally recognised digital experts, marketing and IT managers from the companies Fahrrad XXL, IKEA, and ORSAY as well as technology partners of apollon GmbH+Co. KG talked about the automation accelerator “Digitalization and AI” at the exclusive marketing event for omnichannel commerce…

Zeitungsartikel Pforzheimer Zeitung


7th OMN Innovation Day in the PFORZHEIMER ZEITUNG

Artificial Intelligence (AI) is not magic. At least not for Sven Koerner, founder of the thingsTHINKING company in Karlsruhe. His mission: to disenchant the topic. Wonder weapon, job killer or catalyst – there are many myths circulating. But what the keynote speech at the Online Media Net Innovation Day – organized by the Pforzheim-based company apollon – will do on Thursday at the ZKM is just the opposite: it charms the audience…

Zeitungsartikel BNN


7th Online Media Net Innovation Day in the BNN

Julia is 34, but feels 28 and wears size 38 dress. Julia is married, working, has a child, is fashion conscious – and she is an invention of the fashion chain Orsay. With this profile, Orsay wants to portray his ideal customer in Germany, with whom many of his clients can identify. From their own Facebook profile to the virtual touchpoint spot in the stationary trade, customers can meet their imaginary mirror image Julia. Niklas Schultes, Marketing Director
at Orsay Germany, tells …


Exclusive weekend at Lake Constance

Among all present participants we raffle an exclusive weekend at the wellness hotel Gasthaus Hirschen on the picturesque peninsula Höri – for two persons!

And so that the winner can fully look forward to the weekend, we will gladly take over the entire planning. Only the journey in the nippy Audi RS e-tron GT, may take over the lucky winner himself.

Any questions? We would be happy to help you further.

Wenke Wuhrer

Wenke Wuhrer

Event Management & Marketing
Tel. +49 (0) 7231 941-127

Our sponsors