OMN PIM doesn’t just stand out for its high usability. OMN PIM can also manage more than other PIM solutions. In addition to the intelligent linking of product master data (item numbers, prices, technical dimensions, etc.) with product-relevant media assets (e.g., images, graphics, etc.) and marketing-relevant product information or advertising texts, OMN PIM can also establish relations between the products. This is particularly advantageous for cross-selling, to provide additional accessories, follow-up items or spare parts, for example, and to expand sales.