Digitale Daten zentral Speichern, clever
Verwalten & richtig Teilen
Are you sitting at your workplace and looking for a specific document to edit? But it takes forever again because you can’t find it? The next social media post of your company is coming up and you should upload exactly that one picture with the nice background. If the search effort would not cost you so much time, these would be rewarding tasks. We have developed our DAM system to quickly access the media you need. OMN DAM helps you to always have content, once created, at hand. Thanks to centralized storage, clever management and proper distribution, you can maximize the value of your digital content. The basis is a single, media-neutral source document.
With our software “OMN DAM” (Digital Asset Management), as a module of the Online Media Net-Suite, you have an overview of all your digital assets. In detail, an asset can be an image, a photo, a graphic, a diagram, a video or audio file, a text module, but also an entire document (InDesign, PDF, Word, PowerPoint etc.). In theory, any creative content with information content.
Access to your content is not tied to time and place, as OMN DAM is a browser-based application. Especially companies and organizations with several locations, nothing stands in the way of successful internal collaboration. But you can even provide your assets to external service providers (e.g. agencies) or partners. You determine the access rights in OMN DAM and the validity of the assets yourself and have full control at all times to ensure that only current and approved media are in circulation.
At the same time, media-neutral data storage and integration into workflows make it easier than ever to flexibly manage current content at the distribution interfaces and automatically distribute it to every output channel (online stores, marketplaces etc.).
Reduced search times, assured media quality and absolute clarity! These advantages result from the many keywording and categorization options for the individual assets. In addition, there are various AI-based services with which OMN DAM can be expanded at any time to significantly increase the level of automation (e.g. automated image recognition).
OMN DAM is the tool of every modern organization to manage digital content effectively and efficiently. Set new standards in digitization!
WHAT IS A DIGITAL ASSET
Digital Asset Management (DAM) is a process that deals with the central management of digital assets. The supporting technology is called DAM system. DAM systems, also called MAM systems, are primarily databases for images. Therefore, the somewhat outdated term “image or media database” is often used in this context.
DAM systems support marketing departments in the organization and distribution of digital content. The main advantages are the standardized import and channel-specific export. The standardized import helps to find the created and uploaded content quickly and accurately. For this purpose, each asset is enriched with corresponding metadata. Anyone inside or outside the company with appropriate access rights can then search for required content in the DAM system and export it as needed. This is because the media-neutral data storage of the imported assets ensures that the required content can be output in different formats and resolutions depending on the intended use (print or online). It makes no difference whether it is a direct download or an automated transfer to supplementary systems such as a PIM system, online store, marketplaces or print media.
Modern DAM systems, such as our OMN DAM, also have artificial intelligence or AI-based services to automate non-value-adding activities in media management. This includes, for example, automated image tagging, which is relevant for subsequent search and retrieval. In this case, the AI takes over the keywording and relieves the load enormously, especially when importing large amounts of data.
CONTACT POINT FOR ALL ASSETS
ONE DAM FOR ALL
Like all modules from the OMN suite, OMN DAM is web-based. Therefore, you don’t need to install OMN DAM on the users’ computers – a browser (Chrome, Internet Explorer etc.) is all you need to get started right away. At the same time OMN DAM has open interfaces. You can integrate OMN DAM seamlessly with a PIM or Web-to-Print system, as well as with other systems such as editorial systems, websites or content management systems (CMS), marketplaces, online stores, translation management systems (TMS), but also ERP and logistics systems. OMN DAM offers you the highest flexibility when connecting to third-party systems.
Channel Management (CM)
OMN CM is the tool for channel management. You can use it to plan and control your marketing measures for all distribution channels centrally, clearly and with complete system-support. Integrated with OMN DAM, it is your central location that not only coordinates all channels, but also provides information about the current status of your activities at any time.
DAM System: Your Benefits
Podcast: Artificial Intelligence in Image Data Recognition
Thanks to AI, it will be possible in the future to automatically tag large amounts of images and give employees more room for creative tasks. Learn from Tobias Marks, Director Sales, why apollon has taken up this topic.
Here you can listen directly. We hope you have fun.
Digital Asset Management (DAM)
Digital Asset Management (DAM) is an approach to centrally manage any type of media. So-called DAM systems are used for system-supported management. They form the central point of contact for all digital marketing content – images, videos, audios, graphics, charts, text modules and entire documents. The main task of DAM systems, in addition to the central and structured management of media assets, is also the standardized import and channel-specific export. Standardization is based on metadata such as keywords, so that assets can be found again after import. Channel-specific export is made possible by media-neutral data management. This means that the digital data can be transferred to third-party systems (e.g. web store or marketplace such as Amazon) in a channel-specific and automated manner or downloaded by DAM users in line with requirements.
Then best to let yourself be convinced live by our Digital Asset Management tool, or DAM for short. Because nothing says more than software in operation. Naturally, with no obligation and free of charge.
Wissen to Go
Auch Media Management genannt
Marketing ohne multimediale Inhalte? Das ist wie Produkte ohne Bilder in einem Online-Shop. Undenkbar. Daher ist eine sorgfältige Verwaltung dieser entscheidenden Assets unabdingbar. Doch viele kennen das Problem: Vorhandener Datendschungel und gleichzeitig eine steigende Menge an neuen digitalen Assets. Wie soll man hier den Überblick behalten und das Potenzial des bereits erschaffenen kreativen Gutes nutzen oder diesen gar aktualisieren? Digital Asset Management, kurz DAM, schafft hier Abhilfe. Nachfolgend erfahren Sie, wie das geht.