DAM

Store digital data centrally, cleverly
Manage & share properly

DIGITAL Asset
Management (DAM)

Are you sitting at your workplace and looking for a specific document to edit? But it takes forever again because you can’t find it? The next social media post of your company is coming up and you should upload exactly that one picture with the nice background. If the search effort would not cost you so much time, these would be rewarding tasks. We have developed our DAM system to quickly access the media you need. OMN DAM helps you to always have content, once created, at hand. Thanks to centralized storage, clever management and proper distribution, you can maximize the value of your digital content. The basis is a single, media-neutral source document.

With our software “OMN DAM” (Digital Asset Management), as a module of the Online Media Net-Suite, you have an overview of all your digital assets. In detail, an asset can be an image, a photo, a graphic, a diagram, a video or audio file, a text module, but also an entire document (InDesign, PDF, Word, PowerPoint etc.). In theory, any creative content with information content.

Access to your content is not tied to time and place, as OMN DAM is a browser-based application. Especially companies and organizations with several locations, nothing stands in the way of successful internal collaboration. But you can even provide your assets to external service providers (e.g. agencies) or partners. You determine the access rights in OMN DAM and the validity of the assets yourself and have full control at all times to ensure that only current and approved media are in circulation.

At the same time, media-neutral data storage and integration into workflows make it easier than ever to flexibly manage current content at the distribution interfaces and automatically distribute it to every output channel (online stores, marketplaces etc.).

Reduced search times, assured media quality and absolute clarity! These advantages result from the many keywording and categorization options for the individual assets. In addition, there are various AI-based services with which OMN DAM can be expanded at any time to significantly increase the level of automation (e.g. automated image recognition).

OMN DAM is the tool of every modern organization to manage digital content effectively and efficiently. Set new standards in digitization!

DAM software in the application

Screenshot Einzelobjektansicht DAM — Screenshot OMN DAM

Screenshot Einzelobjektansicht mit IPTC DAM — Screenshot OMN DAM

Screenshot Leuchttischansicht DAM — Screenshot OMN DAM

Screenshot Tabellenansicht DAM — Screenshot OMN DAM

WHAT IS A DIGITAL ASSET
MANAGEMENT SYSTEM?

Digital Asset Management (DAM) is a process that deals with the central management of digital assets. The supporting technology is called DAM system. DAM systems, also called MAM systems, are primarily databases for images. Therefore, the somewhat outdated term “image or media database” is often used in this context.

DAM systems support marketing departments in the organization and distribution of digital content. The main advantages are the standardized import and channel-specific export. The standardized import helps to find the created and uploaded content quickly and accurately. For this purpose, each asset is enriched with corresponding metadata. Anyone inside or outside the company with appropriate access rights can then search for required content in the DAM system and export it as needed. This is because the media-neutral data storage of the imported assets ensures that the required content can be output in different formats and resolutions depending on the intended use (print or online). It makes no difference whether it is a direct download or an automated transfer to supplementary systems such as a PIM system, online store, marketplaces or print media.

Modern DAM systems, such as our OMN DAM, also have artificial intelligence or AI-based services to automate non-value-adding activities in media management. This includes, for example, automated image tagging, which is relevant for subsequent search and retrieval. In this case, the AI takes over the keywording and relieves the load enormously, especially when importing large amounts of data.

White paper

AI in DAM Systems

Artificial intelligence (AI) has long been a reality in DAM systems. Today, AI automatically recognizes the content of the uploaded images and can also assign the appropriate key words in the DAM system at the same time. This saves a lot of time and creates space for the really important tasks. If you want to learn more about AI in DAM systems and why image recognition software and AI-driven keywording are increasingly becoming the focus of image data management, then you should definitely read our whitepaper. Simply download it here for free.

THE DIGITAL-DATABASE

YOUR ADVANTAGES WITH OMN DAM

Content Counts

Put an end to makeshift solutions and manage your valuable content as it should be, because OMN DAM is specifically designed to manage and distribute digital assets.

Finding instead of Searching

Don't waste any more time on tiresome searches. With OMN DAM, your creative content is intelligently keyworded, structured and centrally stored. Maximum hit rate guaranteed!

Bye Bye Double Work and Duplicates

No more different versions of one file, because in OMN DAM your data is stored as a source file and provided channel-specific. This also saves internal and external costs!

No Image Editing Software necessary

Optimize your digital assets already during import, view layout documents or determine the format during export. Directly in OMN DAM without image editing solutions.

Unique Access Rights Management

Provide everyone (employees, partners or service providers) with properly identified content and receive feedback on changes to license agreements.

Class instead of Mass

With OMN DAM, you ensure a qualitative use and correct distribution of your media assets. Reconciliations, editing or checks are a thing of the past.

CONTACT POINT FOR ALL ASSETS

DIGITAL CONTENT THAT CAN BE MANAGED IN OMN DAM

ONE DAM FOR ALL

THIRD PARTY SYSTEMS THAT OMN DAM CAN SUPPLY

Like all modules from the OMN suite, OMN DAM is web-based. Therefore, you don’t need to install OMN DAM on the users’ computers – a browser (Chrome, Internet Explorer etc.) is all you need to get started right away. At the same time OMN DAM has open interfaces. You can integrate OMN DAM seamlessly with a PIM or Web-to-Print system, as well as with other systems such as editorial systems, websites or content management systems (CMS), marketplaces, online stores, translation management systems (TMS), but also ERP and logistics systems. OMN DAM offers you the highest flexibility when connecting to third-party systems.

Perfect teamwork

INTERPLAY OF MODULES

DAM System: Your Benefits

Central

Central and media-neutral management of assets (images, videos, etc.).

Global

At any time and from anywhere. Global availability and accessibility.

Consistent

Consistent content in all channels. Uniform communication.

Automated

Automation of processes like conversions or keywording.

Faster

Faster access and production of your advertising material through unique assets.

Accurate

Meta data for accurate search of images, videoas, audios and documents.

Intelligent

Maximum findability through clever keywording.

Clear

Clear access and rights management for licenses and Co.

Integration

Open interfaces for flexible integration with third-party systems (ERP, PIM etc.)

Watermark

Protection of your data through the automated integration of watermarks.

Teamwork

Share assets quickly and securely through centralized management with file sharing.

Targeted

DAM: Specially developed for the management of digital content.

Podcast

Automatic keywording thanks to AI

Podcast: Artificial Intelligence in Image Data Recognition

Thanks to AI, it will be possible in the future to automatically tag large amounts of images and give employees more room for creative tasks. Learn from Tobias Marks, Director Sales, why apollon has taken up this topic.

Here you can listen directly. We hope you have fun.

Definition:
Digital Asset Management (DAM)

Digital Asset Management (DAM) is an approach to centrally manage any type of media. So-called DAM systems are used for system-supported management. They form the central point of contact for all digital marketing content – images, videos, audios, graphics, charts, text modules and entire documents. The main task of DAM systems, in addition to the central and structured management of media assets, is also the standardized import and channel-specific export. Standardization is based on metadata such as keywords, so that assets can be found again after import. Channel-specific export is made possible by media-neutral data management. This means that the digital data can be transferred to third-party systems (e.g. web store or marketplace such as Amazon) in a channel-specific and automated manner or downloaded by DAM users in line with requirements.

Request Online Demo

Then best to let yourself be convinced live by our OMN DAM. Because nothing says more than software in operation.
Naturally, with no obligation and free of charge.

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Wissen to Go

Was versteht man unter Digital Asset Management?
Auch Media Management genannt

Marketing ohne multimediale Inhalte? Das ist wie Produkte ohne Bilder in einem Online-Shop. Undenkbar. Daher ist eine sorgfältige Verwaltung dieser entscheidenden Assets unabdingbar. Doch viele kennen das Problem: Vorhandener Datendschungel und gleichzeitig eine steigende Menge an neuen digitalen Assets. Wie soll man hier den Überblick behalten und das Potenzial des bereits erschaffenen kreativen Gutes nutzen oder diesen gar aktualisieren? Digital Asset Management, kurz DAM, schafft hier Abhilfe. Nachfolgend erfahren Sie, wie das geht.